So many things can go wrong in business. Companies with great products, services, and people can and do fail. This can be for a number of reasons: poor cashflow, poor marketing, or some external force. But in many cases failure can be attributed to a few simple things. Sometimes, it can be something as simple as lack of a clear message. This is why your pitch is critical.
Crowdfunding has created a permanent shift in the financing landscape. Nonprofits, businesses, Entrepreneurs, and
potato salad enthusiasts individuals are using this new channel to tap into a mass of investors to fund their ideas. Crowdfunding should be especially appealing for nonprofits, as it allows hundreds or even thousands of supporters to vote with their wallets and bring worthwhile projects or causes to life.