Guusto: Gifting with a Social Conscious
How often do you buy restaurant gift cards for friends, business partners or clients? Now what if each of those transactions enabled someone to have clean drinking water for the day? This is the business model behind Guusto, a Vancouver based company that makes giving thoughtful gifts easy. Founded by partners Joe Facciolo and Skai Dalziel, Guusto has created an app that is hoping to revolutionize the way and purpose behind how we gift.
Imagine you want to give a client a gift. Rather than taking the time to think of, look for and purchase a gift, all you do is choose the type of gift to send, decide the amount and enter their email or cell phone number and PRESTO the gift is on the way. All the recipient has to do is click on the link and redeem it at one of 1400+ restaurants in North America. For every purchase you make, a day’s worth of clean drinking water is provided to someone in need via the charity One Drop. It is truly a win-win solution.
If this wasn’t innovative enough, Guusto has also become the first Canadian company to close a round ofequity financing via crowdfunding through Vancouver based portal FrontFundr. Closing approximately$50,000 in equity this past September, and they will use these funds to grow their market share in Canada and expand into the US.
Equity crowdfunding is fairly new to Canada. In many Canadian provinces, only those registered to sellsecurities can sell shares of a company, but as of 2015, exceptions have been adopted by B.C., Saskatchewan, Manitoba, Quebec, New Brunswick and Nova Scotia that permit companies to sell theirshares through approved funding portals.
For the Guusto team, this is an exciting time. They will also be featured on the popular show Dragon’s Den on November 4th, 2015. It is proof that you can do social good and make a profit while appealing toinvestors. Guusto is truly an inspiration and model for all aspiring social entrepreneurs.
For more information on Guusto, check out their website at www.guusto.com and feel free to download their app in the Google and Apple Stores.