As an African living in the UK who works in the commerce industry, Thabo Tembo was acutely aware of the advantages that other regions of the world had over Africa when it came to sourcing business opportunities. For this reason, in June of 2015 he launched Sort Africa, a pan African business directory and online marketplace that is a one stop shop for those seeking to do business with Africa.
African SMEs are at a disadvantage; they lack visibility and credibility. For foreigners seeking to connect with African firms, it can be exceptionally difficult to navigate both the language and cultural diversity that constitute Africa today. Sort Africa functions much like an online directory and social platform that seeks to increase visibility for small and mid-sized firms in Africa, while also connecting firms to customers, partners and suppliers all over the world. They operate in English, Portuguese, French and Chinese and truly offer global exposure for small firms.
Since its launch in June, Sort Africa has experienced explosive growth, reaching over 10,000 Facebook fans in just 4 short months, and offers packages ranging from Free to $96 per year. Sort Africa profiles local African companies, and gives these firms a marketing opportunity they might otherwise not get.
Over the last few months, Sort Africa has really been a labour of love for Thabo, who dedicates more and more time each day to running this social enterprise. “I believe that Africa has immense possibilities and potential for entrepreneurship. By facilitating this, we are helping to improve not only the economic and social conditions for individual Africans, but also for the continent as a whole”.
The company is beginning to ramp up its marketing efforts, and is actively seeking funding, donations or sponsorship to help it grow and reach even more entrepreneurs. “By increasing our reach, we can extend our impact and truly make a difference in Africans lives” says Thabo.
Individuals interested in supporting Sort Africa, should visit its web and Facebook pages, support its entrepreneurs and help to spread the word on social media. For more information on Sort Africa visit:
or email Thabo directly at email@example.com