99 Problems – But a Pitch Ain’t One

So many things can go wrong in business.  Companies with great products, services, and people can and do fail.  This can be for a number of reasons: poor cashflow, poor marketing, or some external force.  But in many cases failure can be attributed to a few simple things.  Sometimes, it can be something as simple as lack of a clear message.  This is why your pitch is critical.