The Power of Storytelling

Stories  are as ancient to human culture and civilization as the concept of humanity itself. In oral societies, stories were how lessons were passed on from generation to generation. Stories are core to human emotion. They help us to express joy, sadness, anger and melancholy. They symbolize both our experiences as well as our hopes for the future. They can fill us with happiness or sadness, evoke empathy, and stir anger. Marketers continually tell us to use stories as a part of our marketing strategies.  Storytelling has the power to transform what you do and make it better.

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